+632 8522 5928
Sales Director
Pu Chao Tung
Senior global business strategist and technology executive with more than 25 years of leadership experience across telecommunications, semiconductors, intelligent transport systems (ITS), education technology, and emerging energy technologies. Specializes in overseas sales, new business development, strategic planning, and international joint ventures, with a strong track record of driving multimillion-dollar partnerships across China, Taiwan, Vietnam, and Southeast Asia.
Biography
Pu Chao Tung is a highly accomplished executive known for his expertise in cross-border business development, global sales, and strategic planning across the technology and engineering sectors. Beginning his career at Samsung Electronics, he spent over 16 years leading international telecom equipment sales and major bidding projects across Asia.
He later advanced into leadership roles in the education technology and energy/ITS sectors, successfully establishing overseas subsidiaries, securing investments, managing joint ventures, and driving large distribution projects in China and Vietnam. He was the Executive & Head of the Strategic SI Division at Songam Syscom, he supervised new business initiatives in ITS, smart meters, network switching, transformers, and electric mobility solutions, while managing international sourcing partnerships.
Fluent in Chinese and backed by deep multicultural business experience, he is known for delivering organizational growth, competitive bidding wins, and strategic market expansion.
Experience
Songam Syscom – Seoul, Korea
Executive / Head of Strategic SI Division
June 2023 – November 2025
• Leads domestic & overseas business strategy and planning.
• Manages Korea’s Intelligent Transport Systems (ITS) network business.
• Oversees new business development (smart electric meters, network switches, EV charging).
• Directs strategy for transformer business in domestic and overseas markets.
• Manages overseas cooperation and sourcing partnerships, especially in China.
• Key Focus: Management planning, strategic planning, SI solutions, and new business expansion.
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Creverse (Global Education / EdTech)
Executive / Team Leader – Global Sales
July 2015 – February 2022 (6 years 8 months)
• Led overseas sales of ESL programs, digital solutions, and educational platforms.
• Directed partner discovery, proposals, negotiations, legal reviews, and contract execution.
• Established and managed overseas subsidiaries & joint ventures.
• Managed overseas investment attraction and regional business operations.
Major Achievements
• Shanghai Only Education (China)
o Directed equity investment & secured RMB 40M (approx. ₩7B KRW) investment.
o Signed supply contracts for April/i-Garten programs and digital solutions.
o Successfully established a joint venture and operational structures.
• GenVision (China Public Education)
o Secured contracts to supply learning solutions to China’s public school system.
• Vietnam – APAX Business
o Oversaw revenue, operations, and local execution in Vietnam.
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Samsung Electronics – Semiconductor (Onyang Campus)
Executive / Division Head
March 2015 – March 2016
• Conducted technical training & process interpretation for Chinese semiconductor personnel.
• Led onboarding training for SESS Suzhou site.
• Served as Microsoft Office instructor (Excel, Word, PPT) for local staff.
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Samsung Electronics – Network Division
Deputy General Manager / Part Leader – Strategic Marketing Team
February 1997 – April 2013 (16 years 3 months)
• Managed overseas sales of 3G/4G mobile communication equipment across China, Taiwan, and Hong Kong.
• Led major bidding projects and contract negotiations.
• Managed legal entities and subsidiaries for contract execution.
Key Bidding Wins & Projects
• Taiwan VIBOTEL – WCDMA/WiMAX bidding project (won).
• China Telecom / China Unicom – CDMA expansion projects (won).
• PT Telkom Indonesia – CDMA2000 bidding (won).
• Taiwan Chunghwa Telecom – CDMA2000 equipment supply.
• Managed multiple bids for APBW, T3G, and Hong Kong WiMAX operators.
Specialization
• Overseas Sales & Global Account Management
• Strategic Planning & Business Development
• Intelligent Transport Systems (ITS)
• Telecommunications (3G/4G mobile systems)
• Joint Venture Establishment & Overseas Subsidiary Management
• Investment Attraction & Negotiation
• New Business Development (Smart Energy, EV Charging, Transformers)
• Cross-Border Partnership Management (Korea–China–Taiwan–Vietnam)
• Chinese Language Fluency & Multicultural Operations
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